{"id":2603,"date":"2020-07-10T08:40:40","date_gmt":"2020-07-10T08:40:40","guid":{"rendered":"https:\/\/kofe.hu\/parola\/?p=2603"},"modified":"2020-07-30T16:16:42","modified_gmt":"2020-07-30T16:16:42","slug":"a-propagandaharc","status":"publish","type":"post","link":"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/","title":{"rendered":"A propagandaharc"},"content":{"rendered":"

1. MIT JELENT?<\/span><\/p>\n

Nem sz\u00e9p sz\u00f3, de nincs m\u00e1s, amivel le\u00edrhat\u00f3 az a tev\u00e9kenys\u00e9g, amellyel megpr\u00f3b\u00e1lunk m\u00e1sokat meggy\u0151zni az \u00e1ltalunk igaznak v\u00e9lt dolgok igazs\u00e1g\u00e1r\u00f3l. \u00c1lland\u00f3 propaganda vesz minket k\u00f6r\u00fcl el kell magyar\u00e1zni, mit tesz\u00fcnk \u00e9s mi\u00e9rt.<\/span>
\n
\n2. MIR\u0150L SZ\u00d3L \u00c9S KINEK?<\/span>
\nK\u00f6z\u00f6ss\u00e9g\u00fcnk, csoportunk tagjainak tudniuk kell:<\/span>
\n* melyek a t\u00e9nyleges probl\u00e9m\u00e1k, k\u00e9rd\u00e9sek, amelyek \u00e9rintik \u0151ket<\/span>
\n* mit csin\u00e1l a csoportunk \u00e9s ki mi\u00e9rt felel\u0151s,<\/span>
\n* milyen \u00e9rveket \u00e9s sz\u00e1madatokat haszn\u00e1lhatunk fel a val\u00f3tlan \u00e1ll\u00edt\u00e1sokkal \u00e9s f\u00e9lret\u00e1j\u00e9koztat\u00e1sokkal szemben<\/span>
\nA sz\u00e9lesebb k\u00f6z\u00f6ss\u00e9gnek tudnia kell:<\/span>
\n* mik a csoportunk ig\u00e9nyei<\/span>
\n* hogyan \u00e9rintenek benn\u00fcnket a probl\u00e9m\u00e1k<\/span>
\n* hogyan tudnak \u0151k t\u00e1mogatni benn\u00fcnket<\/span>
\nAz ‘ellenf\u00e9lnek’, ha van ilyen, tudnia kell:<\/span>
\n* hogy szervezettek \u00e9s kem\u00e9nyek vagyunk<\/span>
\n* hogy mi is ismerj\u00fck a t\u00e9nyeket<\/span>
\nA propagandaharc m\u00e1r a csata fel\u00e9t jelenti.<\/span><\/p>\n

3. GONDOLATOK A T\u00d6MEGKOMMUNIK\u00c1CI\u00d3R\u00d3L<\/span><\/p>\n

* A mag\u00e1nk\u00e9zben lev\u0151 m\u00e9di\u00e1ban ne b\u00edzzunk felt\u00e9tel n\u00e9lk\u00fcl: a p\u00e9nzvil\u00e1g urainak kez\u00e9ben vannak, \u00e9spedig egyre kevesebb<\/span>
\nk\u00e9zben (koncentr\u00e1l\u00f3dik a hatalom), a kisember \u00e9rdekei az \u00e1llami k\u00e9zben lev\u0151 m\u00e9di\u00e1ban sem jelennek meg, figyelj\u00fck meg,<\/span>
\nhogyan \u00e9s kire haszn\u00e1lj\u00e1k a m\u00e9di\u00e1ban az olyan szavakat, mint pl. sz\u00e9ls\u0151s\u00e9gesek, har\u00e1csol\u00f3k, vand\u00e1lok, illetve kikkel<\/span>
\nkapcsolatban mondj\u00e1k azt \u201ck\u00f6vetel\u00e9sek” \u00e9s kikkel kapcsolatban azt, hogy \u201ct\u00e9nyek”.<\/span><\/p>\n

4. GONDOLATOK A PROPAGAND\u00c1R\u00d3L<\/span><\/p>\n

* Min\u00e9l t\u00f6bbsz\u00f6r ism\u00e9telnek el valamit, ann\u00e1l t\u00f6bben hiszik el, \u00e9s ha 99-en m\u00e1r hiszik, a sz\u00e1zadiknak nagyon neh\u00e9z nem<\/span>
\nhinnie.<\/span>
\n* Tudatni kell az emberekkel azt is, amir\u0151l a m\u00e9dia nem sz\u00f3l: ha nincs alternat\u00edva, akkor term\u00e9szetszer\u0171leg a megl\u00e9v\u0151<\/span>
\nh\u00edrforr\u00e1soknak fognak hinni.<\/span>
\n* Tudjuk nagyon pontosan, mik a c\u00e9ljaink, kire ir\u00e1nyul az \u00fczenet\u00fcnk \u00e9s mit akarunk vel\u00fck tudatni.<\/span>
\n* M\u00e9rj\u00fck fel, milyen forr\u00e1sokkal rendelkez\u00fcnk (rendelkez\u00e9sre \u00e1ll\u00f3 energia, szaktud\u00e1s, kapcsolatok).<\/span>
\n* Legy\u00fcnk gyorsak: ha pontatlan vagy t\u00e1mad\u00f3 \u00e9l\u0171 h\u00edrt k\u00f6z\u00f6lnek r\u00f3lunk, azonnal v\u00e1laszoljunk, k\u00fcl\u00f6nben megsz\u0171nik h\u00edr lenni.<\/span>
\n* Haszn\u00e1ljunk fel minden eszk\u00f6zt: \u00edrott sz\u00f6veg, film, sz\u00ednj\u00e1t\u00e9k, hangszalag, dia- \u00e9s f\u00e9nyk\u00e9pki\u00e1ll\u00edt\u00e1s, utcasz\u00ednh\u00e1z, ablakok \u00e9s<\/span>
\nhirdet\u0151t\u00e1bl\u00e1k a tan\u00e1csad\u00f3 szolg\u00e1latokn\u00e1l, m\u0171vel\u0151d\u00e9si h\u00e1zakban, orvosi rendel\u0151kben, a megl\u00e9v\u0151 h\u00e1l\u00f3zatok (pl. munkahelyi<\/span>
\ntan\u00e1csok, egyes\u00fcletek, k\u00f6z\u00f6ss\u00e9gi \u00fajs\u00e1gok felhaszn\u00e1l\u00e1sa stb.).<\/span>
\n* Vonjuk be az embereket.<\/span>
\n* A nyomon k\u00f6vet\u00e9s l\u00e9nyeges: el\u00e9rt\u00fck-e a c\u00e9lt? El\u00e9rt\u00fck-e azokat az embereket, akiket akartunk?<\/span><\/p>\n

5. HA M\u00c9GIS A T\u00d6MEGKOMMUNIK\u00c1CI\u00d3T V\u00c1LASZTJUK<\/span><\/p>\n

Ne feledkezz\u00fcnk meg az al\u00e1bbiakr\u00f3l:<\/span>
\n* \u0150ket az eladhat\u00f3, j\u00f3 sztori \u00e9rdekli \u2013 nem felt\u00e9tlen\u00fcl a mi \u00e9rveink pontos \u00e9s korrekt felsorol\u00e1sa.<\/span>
\n* \u0150k ellen\u0151rzik, mi jelenik meg, \u00e9s nem mi.<\/span>
\n* \u00dczenet\u00fcnkb\u0151l hajlamosak szenz\u00e1ci\u00f3t kre\u00e1lni, vagy \u00e9ppen kihagyj\u00e1k a legfontosabb pontokat \u00e9s szavakat.<\/span>
\n* Pr\u00f3b\u00e1ljuk meg el\u00e9rni, hogy megv\u00e9t\u00f3zhassuk megjelen\u00e9s vagy vet\u00edt\u00e9s el\u0151tt az elk\u00e9sz\u00edtett anyagot.<\/span>
\n* A riporterek nagyon j\u00e1rtasak abban, hogy olyan k\u00e9rd\u00e9seket tegyenek fel, amelyekre az ember olyant v\u00e1laszol, amit nem is<\/span>
\nakart. J\u00e1rtasak abban is, hogy fafej\u0171nek, fanatikusnak vagy tudatlannak l\u00e1ttassanak benn\u00fcnket. Pr\u00f3b\u00e1ljuk el\u0151re megismerni a technik\u00e1jukat, hogy felk\u00e9sz\u00fclhess\u00fcnk, keress\u00fcnk el\u0151re egy rokonszenvesebb riportert.<\/span>
\n* A ferd\u00edt\u00e9sek elker\u00fcl\u00e9s\u00e9re sokszor alkalmas egy sajt\u00f3nyilatkozat vagy k\u00e9sz sajt\u00f3anyag megk\u00fcld\u00e9se<\/span>
\n* T\u00e1j\u00e9koz\u00f3djunk a lapz\u00e1rta id\u0151pontj\u00e1r\u00f3l.<\/span>
\n* Ne a levelez\u00e9si rovatnak \u00edrjunk.<\/span>
\n* Azok a r\u00e1di\u00f3s m\u0171sorok, ahova betelefon\u00e1lhatunk, sz\u00e9les k\u00f6z\u00f6ns\u00e9ghez \u00e9rnek el, \u00e1mde rendk\u00edv\u00fcl vil\u00e1gosnak \u00e9s \u00e9rthet\u0151nek<\/span>
\nkell lenn\u00fcnk.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

1. MIT JELENT? Nem sz\u00e9p sz\u00f3, de nincs m\u00e1s, amivel le\u00edrhat\u00f3 az a tev\u00e9kenys\u00e9g, amellyel megpr\u00f3b\u00e1lunk m\u00e1sokat meggy\u0151zni az \u00e1ltalunk igaznak v\u00e9lt dolgok igazs\u00e1g\u00e1r\u00f3l. \u00c1lland\u00f3 propaganda vesz minket k\u00f6r\u00fcl el kell magyar\u00e1zni, mit tesz\u00fcnk \u00e9s mi\u00e9rt.<\/p>\n","protected":false},"author":4,"featured_media":3487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[428,8,7],"tags":[],"coauthors":[47],"class_list":["post-2603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parola-1998-1","category-parola-folyoirat","category-repertorium"],"acf":[],"yoast_head":"\nA propagandaharc - Parola Foly\u00f3irat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A propagandaharc - Parola Foly\u00f3irat\" \/>\n<meta property=\"og:description\" content=\"1. MIT JELENT? Nem sz\u00e9p sz\u00f3, de nincs m\u00e1s, amivel le\u00edrhat\u00f3 az a tev\u00e9kenys\u00e9g, amellyel megpr\u00f3b\u00e1lunk m\u00e1sokat meggy\u0151zni az \u00e1ltalunk igaznak v\u00e9lt dolgok igazs\u00e1g\u00e1r\u00f3l. \u00c1lland\u00f3 propaganda vesz minket k\u00f6r\u00fcl el kell magyar\u00e1zni, mit tesz\u00fcnk \u00e9s mi\u00e9rt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/\" \/>\n<meta property=\"og:site_name\" content=\"Parola Foly\u00f3irat\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-10T08:40:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-30T16:16:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kofe.hu\/parola\/wp-content\/uploads\/2020\/07\/98.1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"2008\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Parola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Parola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Parola\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/\"},\"author\":{\"name\":\"Parola\",\"@id\":\"https:\/\/kofe.hu\/parola\/#\/schema\/person\/b39ea6ec0995233537351d7e33281aeb\"},\"headline\":\"A propagandaharc\",\"datePublished\":\"2020-07-10T08:40:40+00:00\",\"dateModified\":\"2020-07-30T16:16:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/\"},\"wordCount\":705,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kofe.hu\/parola\/wp-content\/uploads\/2020\/07\/98.1.jpeg\",\"articleSection\":[\"Parola 1998\/1\",\"Parola Foly\u00f3irat\",\"Repert\u00f3rium\"],\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/\",\"url\":\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/a-propagandaharc\/\",\"name\":\"A propagandaharc - 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MIT JELENT? 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