{"id":2537,"date":"2020-07-10T07:18:43","date_gmt":"2020-07-10T07:18:43","guid":{"rendered":"https:\/\/kofe.hu\/parola\/?p=2537"},"modified":"2020-07-30T16:32:00","modified_gmt":"2020-07-30T16:32:00","slug":"madarat-tollarol-ceget-pr-kampanyarol","status":"publish","type":"post","link":"https:\/\/kofe.hu\/parola\/parola-folyoirat\/madarat-tollarol-ceget-pr-kampanyarol\/","title":{"rendered":"Madarat toll\u00e1r\u00f3l &#8211; c\u00e9get (PR) &#8211; kamp\u00e1ny\u00e1r\u00f3l"},"content":{"rendered":"<p><b><span style=\"font-family: Times New Roman CE;\">A T\u00fazok Akci\u00f3<\/span><\/b><\/p>\n<p><span style=\"font-family: Times New Roman CE;\">A m\u00e9lyh\u0171t\u00f6tt \u00e9lelmiszerek gy\u00e1rt\u00e1s\u00e1val \u00e9s forgalmaz\u00e1s\u00e1val foglalkoz\u00f3 Eskimo-Iglo c\u00e9g a nyolcvanas \u00e9vekben egyik nagyszab\u00e1s\u00fa PR-kamp\u00e1ny\u00e1nak f\u0151szerepl\u0151j\u00e9v\u00e9 saj\u00e1t term\u00e9kei helyett a\u00a0<\/span><b><span style=\"font-family: Times New Roman CE;\">t\u00fazokokat<\/span><\/b><span style=\"font-family: Times New Roman CE;\">\u00a0tette.<\/span><\/p>\n<p><!--more--><br \/>\n<span style=\"font-family: Times New Roman CE;\">A projekt konkr\u00e9t c\u00e9lja az als\u00f3-ausztriai Morvamez\u0151n Marchfeld \u00e9l\u0151, \u00f6tven egyedre cs\u00f6kkent t\u00fazok\u00e1llom\u00e1ny megment\u00e9se volt. Az akci\u00f3t a helyi lakosokkal \u00e9s a sajt\u00f3val folytatott intenz\u00edv kommunik\u00e1ci\u00f3 jellemezte.<\/span><\/p>\n<p><span style=\"font-family: Times New Roman CE;\">A c\u00e9g filmeket, diasorozatokat, r\u00f6plapokat, inform\u00e1ci\u00f3s anyagokat hozott forgalomba. Az egy\u00e9bk\u00e9nt intenz\u00edven megm\u0171velt mez\u0151gazdas\u00e1gi ter\u00fcletek egy r\u00e9sz\u00e9t nyugv\u00f3t\u00e9rr\u00e9 alak\u00edtott\u00e1k \u00e1t a madarak sz\u00e1m\u00e1ra. A parasztok keresetkies\u00e9s\u00e9nek p\u00f3tl\u00e1s\u00e1t \u00e9s az elmaradt f\u00f6ldb\u00e9r megt\u00e9r\u00edt\u00e9s\u00e9t az Eskimo-Iglo c\u00e9g v\u00e1llalta mag\u00e1ra.<\/span><\/p>\n<p><span style=\"font-family: Times New Roman CE;\">Az akci\u00f3ban a spont\u00e1nul seg\u00edt\u0151 lakoss\u00e1g, pedag\u00f3gusok, orvosok, parasztok, vad\u00e1szok mellett a c\u00e9g tov\u00e1bbi partnereik\u00e9nt a K\u00f6zponti Vad\u00e1szsz\u00f6vets\u00e9get, a leopoldsdorfi \u00d6ko-Etol\u00f3giai T\u00e1rsas\u00e1got, a Viselked\u00e9skutat\u00f3 Int\u00e9zetet, Als\u00f3-Ausztria tartom\u00e1nyi \u00f6nkorm\u00e1nyzat\u00e1t, a Term\u00e9szetv\u00e9delmi Sz\u00f6vets\u00e9get \u00e9s a World Wildlife Fund-ot eml\u00edthetj\u00fck.<\/span><br \/>\n<span style=\"font-family: Times New Roman CE;\">A t\u00fazok\u00e1llom\u00e1ny stabiliz\u00e1l\u00f3dott, s\u0151t a nyugv\u00f3tereket m\u00e1s \u00e1llatok is l\u00e1togatni kezdt\u00e9k.<\/span><\/p>\n<p><span style=\"font-family: Times New Roman CE;\">A \u201ct\u00fazokment\u00e9ssel\u201d a c\u00e9g a nyilv\u00e1nos szimp\u00e1tia meg\u0151rz\u00e9s\u00e9re \u00e9s ki\u00e9p\u00edt\u00e9s\u00e9re t\u00f6rekedett, kamp\u00e1nya sor\u00e1n a term\u00e9szetv\u00e9delmi szempontokat figyelembevev\u0151 feldolgoz\u00e1st \u00e9s termel\u00e9st, valamint a pozit\u00edv egy\u00fcttm\u0171k\u00f6d\u00e9st hangs\u00falyozta.<\/span><br \/>\n<span style=\"font-family: Times New Roman CE;\">A PR-projekt hossz\u00fa id\u0151n \u00e1t kifejezte a v\u00e1llalat \u201ct\u00e1rsadalmi goodwill-j\u00e9t\u201d, felel\u0151s magatart\u00e1s\u00e1t, \u00e9s biztos\u00edtotta a fogyaszt\u00f3i bizalom hossz\u00fat\u00e1v\u00fa meger\u0151s\u00f6d\u00e9s\u00e9t.<\/span><\/p>\n<p><i><span style=\"font-family: Times New Roman CE;\">(A fenti c\u00edmen Ladislaus B\u00f6hm toll\u00e1b\u00f3l a\u00a0<\/span><\/i><b><i><span style=\"font-family: Times New Roman CE;\">PR Herald<\/span><\/i><\/b><i><span style=\"font-family: Times New Roman CE;\">\u00a0c. Public Relations foly\u00f3irat 1996\/1. sz\u00e1m\u00e1ban megjelent cikk \u00f6sszefoglal\u00e1sa)<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A T\u00fazok Akci\u00f3 A m\u00e9lyh\u0171t\u00f6tt \u00e9lelmiszerek gy\u00e1rt\u00e1s\u00e1val \u00e9s forgalmaz\u00e1s\u00e1val foglalkoz\u00f3 Eskimo-Iglo c\u00e9g a nyolcvanas \u00e9vekben egyik nagyszab\u00e1s\u00fa PR-kamp\u00e1ny\u00e1nak f\u0151szerepl\u0151j\u00e9v\u00e9 saj\u00e1t term\u00e9kei helyett a\u00a0t\u00fazokokat\u00a0tette.<\/p>\n","protected":false},"author":326,"featured_media":3482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[410,8,7],"tags":[],"coauthors":[411],"class_list":["post-2537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parola-1996-3","category-parola-folyoirat","category-repertorium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Madarat toll\u00e1r\u00f3l - c\u00e9get (PR) - kamp\u00e1ny\u00e1r\u00f3l - Parola Foly\u00f3irat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/madarat-tollarol-ceget-pr-kampanyarol\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madarat toll\u00e1r\u00f3l - c\u00e9get (PR) - kamp\u00e1ny\u00e1r\u00f3l - Parola Foly\u00f3irat\" \/>\n<meta property=\"og:description\" content=\"A T\u00fazok Akci\u00f3 A m\u00e9lyh\u0171t\u00f6tt \u00e9lelmiszerek gy\u00e1rt\u00e1s\u00e1val \u00e9s forgalmaz\u00e1s\u00e1val foglalkoz\u00f3 Eskimo-Iglo c\u00e9g a nyolcvanas \u00e9vekben egyik nagyszab\u00e1s\u00fa PR-kamp\u00e1ny\u00e1nak f\u0151szerepl\u0151j\u00e9v\u00e9 saj\u00e1t term\u00e9kei helyett a\u00a0t\u00fazokokat\u00a0tette.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/madarat-tollarol-ceget-pr-kampanyarol\/\" \/>\n<meta property=\"og:site_name\" content=\"Parola Foly\u00f3irat\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-10T07:18:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-30T16:32:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kofe.hu\/parola\/wp-content\/uploads\/2020\/07\/96.3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1409\" \/>\n\t<meta property=\"og:image:height\" content=\"1959\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ladislaus B\u00f6hm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ladislaus B\u00f6hm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 perc\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Ladislaus B\u00f6hm\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/madarat-tollarol-ceget-pr-kampanyarol\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kofe.hu\/parola\/parola-folyoirat\/madarat-tollarol-ceget-pr-kampanyarol\/\"},\"author\":{\"name\":\"Ladislaus B\u00f6hm\",\"@id\":\"https:\/\/kofe.hu\/parola\/#\/schema\/person\/02cd467186417ac911402af2cdd91739\"},\"headline\":\"Madarat toll\u00e1r\u00f3l &#8211; 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